Premier’s flagship service
Private wealth, coordinated. Not just managed.
Most firms hand you a portfolio. Premier hands you a coordinated plan — investment, tax, estate, and business decisions moving as one strategy, with the same advisor for decades, explained in plain English at every step.
Why people choose Premier for private wealth
If your financial life has outgrown the spreadsheet, you've probably felt…
- Your portfolio is in five places and nobody owns the whole picture.
- Your advisor sends quarterly reports you stopped reading three years ago.
- Your CPA, attorney, and investment advisor have never actually met.
- Big firms gave you "wealth tech" instead of an actual relationship.
Private Wealth Management at Premier is the answer to the moment you stop accepting any of that.
What's included
Everything one team handles for you.
A Premier Private Wealth Management engagement is comprehensive by default. You don't pick from a menu — every client gets the full coordination of the firm's capabilities.
A written Investment Policy Statement
Your actual document, not a template — built around your goals, time horizons, risk tolerance, liquidity needs, and the family situation behind it.
Portfolio construction + ongoing management
Diversified, tax-aware, transparent. We choose individual securities and low-cost funds — never proprietary products.
Tax-coordinated investing
Asset location, tax-loss harvesting, capital-gains coordination with your CPA. The IRS gets less, your portfolio keeps more.
Estate plan coordination
We work alongside your attorney to ensure your investment strategy and your estate plan are saying the same thing — not contradicting each other.
Annual plan refresh + quarterly reviews
Proactive, scheduled, calendar-driven. You're never waiting for us to remember to call.
Behavioral coaching during market events
The biggest wealth destroyer is panicking in 2008 or 2020. Our job is the calm conversation that prevents the $2M mistake.
Life-event transition planning
Business sale, inheritance, divorce, retirement, major liquidity event — we're built for the moments when the plan has to change.
Coordinated communication with your CPA + attorney
Three-way calls. Shared documents. Same plan. We make sure everyone's on the same page about your financial life.
How we work
The Premier Method — applied to private wealth.
The same four steps every Premier client experiences. Adapted to the specific work of managing private wealth.
Listen
A full financial-life discovery. We map every account, every plan, every existing advisor relationship — and the goals you've never quite written down. No deliverables. No pitch. We earn the engagement first.
Plan
Your written Investment Policy Statement plus an integrated tax and estate strategy. Every recommendation comes with the reasoning attached, in language you can explain back to a family member who isn't in finance.
Coordinate
We bring your CPA, attorney, and insurance specialists into the same conversation. Most clients tell us afterward that it's the first time those three groups have ever been on a call about their finances together.
Communicate
Quarterly proactive reviews. Annual plan refresh. Real-time availability when a life event changes the picture. You always know what's happening — and why.
What it looks like in practice
Three engagements. Three different starting points. Same coordinated approach.
Post-divorce consolidation
Re-architecting an $8M settlement
A 12-account post-settlement portfolio split across four custodians, two old 401(k)s, and a brokerage statement she couldn't read. The previous advisor had set things up before the divorce and never updated for the new reality.
Consolidated to three custodians. Rebuilt the investment policy around her actual goals (not her ex-husband's). Coordinated with her attorney on QDRO rollovers and her new estate documents.
Annual portfolio review now fits on three pages. She can explain her strategy back to her adult children without translation.
Pre-retirement re-architecture
Transitioning a $5M portfolio from accumulation to income
A successful couple 4 years from retirement. Aggressive equity-heavy portfolio that worked for accumulation but had no plan for the withdrawal phase. Their advisor told them they'd 'figure it out' closer to retirement.
Built a tax-aware withdrawal sequencing plan. Repositioned the portfolio for sequence-of-returns risk. Coordinated Roth conversions in their lowest-tax-bracket years before retirement income began.
A 30-year retirement income plan they understand. Tax savings over the next decade alone are projected to exceed their lifetime advisory fees several times over.
Multi-generational continuity
Stewarding $15M across three family generations
A family that had been with the same Premier advisor since the late 1990s. Two adult children in their 40s, four grandchildren in college. The patriarch wanted to ensure continuity of the relationship and the strategy after he stepped back.
Brought the next generation into the planning process gradually over three years. Updated trusts, coordinated wealth-transfer strategies with the family's estate attorney. Built a family governance document that captures values, not just numbers.
The relationship spans three generations now. Same advisor for the patriarch since 1998; same firm for his daughters; same plan for the grandkids when their time comes.
How we compare
Premier vs. the alternatives.
The honest, unflattering comparison. Robos are great for some things. Brokerages are great for others. Here's where Premier fits — and where it doesn't.
| Premier Private Wealth | Robo-advisor (Wealthfront, Betterment) | Big-4 brokerage (Fidelity, Schwab) | |
|---|---|---|---|
| Compensation | Fee-only, AUM-based, no commissions | Low flat % (~0.25%), algorithmic | Mix: commissions + product revenue + advisory fee |
| Relationship | Same advisor & team for decades (20-yr avg tenure) | No human advisor (or paid-tier call center) | Assigned advisor; often reassigned every 18–24 months |
| Scope of work | Investment + tax + estate + business coordinated together | Investment allocation only | Investment-led; tax/estate often siloed or via product cross-sell |
| Conflicts | None — fiduciary, fee-only, no proprietary funds | Low — limited to their fund universe | Yes — proprietary products + commission-eligible securities |
| Best for | HNW individuals/families with complex coordinated needs | Accumulators who want simple, hands-off, low-cost investing | Self-directed investors who want brand-name custody + tools |
Working together
How we charge, and who this is for.
How we charge
Fee-only. AUM-based. No commissions.
Our compensation is tied to your assets under management — a transparent percentage, discussed openly in your initial conversation. No commissions. No proprietary product revenue. No soft-dollar arrangements with custodians. The only way our pay moves is if your portfolio does. Specific tier disclosed in writing as part of your engagement letter, and detailed in our Form ADV.
Who this is for
Typically $1M+ in investable assets.
Most of our clients arrive with $1M or more under management. Some start smaller when there's a clear path — a business sale, an inheritance, a vesting event. The minimum isn't a velvet rope; it reflects the level of coordination and time we commit to every relationship. If we're not the right fit, we'll tell you straight — and we'll point you toward who is.
Common questions
Questions we get from prospective clients.
How is Premier different from a robo-advisor like Wealthfront or Betterment?
A robo-advisor allocates your investments based on a 12-question quiz. That works for the investing piece of wealth — which is maybe a quarter of what private wealth management actually involves. The other three-quarters is tax strategy, estate coordination, business-decision support, behavioral coaching during market events, and the difficult conversation about what your wealth is FOR. That work needs a human who knows you, knows your family situation, and stays with you for decades. We're not competing with the robos on cost. We're solving a different problem.
Do you replace my CPA and attorney, or work with them?
Work with them. Always. Your existing CPA and estate attorney know your history and your jurisdiction's particulars — we're not in the business of replacing those relationships. What we DO is the coordination most firms skip: making sure your investment, tax, and estate decisions actually align with each other instead of contradicting each other in ways nobody notices until it costs you. Most engagements start with a three-way call between us, your CPA, and your attorney. Most clients tell us afterward it was the first time those three groups had ever been on a call about their finances together.
What happens if my advisor leaves the firm?
Statistically, very little — our average advisor tenure is 20 years and our client retention rate is 98%. But the answer to the question matters. If your advisor did leave, your relationship would transition to a team member who already knows your file. Every Premier client is supported by a small team, not a single person. There is no 'reassignment to a junior' scenario at Premier. We don't run that model.
Why fee-only? What's wrong with commissions?
Commissions create a conflict of interest that even the most ethical advisor can't fully neutralize: if you're paid more for selling Product A than Product B, you'll naturally see more reasons to recommend Product A. We don't argue that all commissioned advisors are dishonest — most aren't. We just chose to remove the conflict structurally rather than try to manage it with good intentions. Fee-only means our compensation moves only when your assets do. That's the only alignment we wanted.
Can you guarantee returns?
No, and any advisor who does is breaking SEC marketing rules. Markets do what markets do. What we CAN do is make sure you stay invested through the years that destroy other portfolios — 2008, 2020, the next one. The biggest wealth destroyer for most HNW investors isn't underperformance. It's behavior: panic-selling at the bottom, missing the rebound, never quite understanding the plan well enough to stick with it. We're worth our fee because we keep clients invested when it's hardest to be invested, not because we promise alpha we can't deliver.
How much of my time will this actually take?
Less than you'd think after the first year. The initial engagement is intentionally intense — a few meetings to build the plan, document every account, and coordinate with your other advisors. After that, most clients spend four to six hours a year with us: a quarterly check-in conversation (30-45 minutes), an annual plan refresh meeting (about two hours), and ad-hoc availability when something changes in your life. We do the work between those touchpoints. Your job is to live your life and tell us when something changes.
Becoming a Private Wealth client
Let's start with a conversation.
The first meeting is 30 minutes. No prep needed. We'll ask you better questions than the last advisor did, listen carefully to what you're actually trying to accomplish, and tell you straight whether Private Wealth Management at Premier is the right fit. If we're not, we'll point you toward who is.
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Schedule a conversation
30 minutes. By phone or video. No prep needed.
Lower commitment
Request the wealth guide
A 24-page PDF on what "fiduciary" actually means — and how to evaluate one.
Direct line
Call us directly
707.443.2741 · 8 AM – 5 PM PT. A human answers, not a menu.
No pitch. No pressure. If we're not the right fit, we'll tell you who is.